- Hypoallergenic* and pH balanced
- Paediatrician and dermatologist-tested
- Free from dyes, parabens, phthalates, sulphates, alcohol, and soap.
- Our NO MORE TEARS® formula is as gentle to the eyes as pure water.
- Cleanses without drying delicate skin
- Leaves skin feeling healthy
When a baby is born, their skin is at its most delicate. That’s why we perfected our formulas over 125 years so they’re now even more gentle for all. Our JOHNSON’S® Baby Soft Wash gently cleanses to keep delicate skin soft, smooth, and feeling healthy. Great for kids and adults too!
We only choose high quality ingredients that are gentle for baby. That’s why we’ve rejected over 400 ingredients that don’t meet our Best for Baby™ Standards.
*formulated to minimise the risk of allergies.